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Florian Seidl's Lavazza Tiny Espresso Machine presents itself against a pristine white ground as a study in deliberate formal contrasts and refined industrial poetry, where the eye first encounters…
Florian Seidl's Espresso Machine presents a composition governed by classical geometric principles, with the machine's silhouette inscribed within an implied golden rectangle, its volumetric mass…
Florian Seidl's Lavazza Tiny Espresso Machine presents a sculptural study in biomorphic industrial design where chromatic intensity meets functional clarity, the composition anchored by a vibrant…
Florian Seidl's Lavazza Tiny Espresso Machine occupies the compositional center of this interior product photograph, presenting a compact appliance rendered in a vibrant vermillion red housing that…

Platinum Home Appliance · 2020

Lavazza Tiny Espresso Machine

by Florian Seidl

  • Platinum A' Design Award 2020 in Home Appliance
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 610,108
  • Verification code 368A738B73 · Verify this award
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Colors

About Lavazza Tiny Espresso Machine

A small, friendly espresso machine bringing authentic Italian coffee experience to your home. The design is joyfully Mediterranean – composed of basic formal building blocks – celebrating colours and applying Lavazza’s design language in surfacing and detailing. The main shell is made from one piece and has soft but precisely controlled surfaces. The central crest adds visual structure and the frontal pattern repeats the horizontal theme often present on Lavazza products.

About the Platinum A' Design Award

Lavazza Tiny Espresso Machine is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Lavazza Tiny Espresso Machine exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Lavazza Tiny Espresso Machine is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.

Press Kit

Unique Properties
A small, friendly espresso machine bringing authentic Italian coffee experience to your home. The design is essential and joyfully Mediterranean – composed of simple formal building blocks – celebrating colours and applying Lavazza’s design language with high quality surfacing and detailing. The main shell is made from one piece and has soft but precisely controlled surfaces. The central crest adds visual structure and the frontal pattern repeats the horizontal theme.
Dimensions & Packaging
120 mm / 290mm / 246
2,7 kg
Tags
Lavazza, Coffee, Espresso
Production Technology
injection molding (ABS/SAN)
Design Challenge
Creating a small/entry level appliance that has a lot of personality with short development time.
Research
Research - conceptual and formal research, 3D modeling, mock-ups, prototyping
Inspiration
The product was designed to be a natural extension of the Lavazza A MODO MIO product line. The central crest gives visual structure to the main shell and the overall design was inspired by a series of different products - examples include a motorbikes and helmets.
Project Duration
Turin, Italy
Operation Flow
It is easy to use - the stop&go button, emphasized visually by a coloured ring, lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!

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