Silver Graphic · 2021

Branding Accademia of Perugia Brand System and Campaign

by Paul Robb

Silver A' Design Award 2021 in Graphic
CLIENT: Accademia Di Belle Art Perugia
Estimated Number of Design Views: 39,349
Verification code D7D3955E7A · Verify this award

View at A' Design Award Press Release

Colors

About Branding Accademia of Perugia Brand System and Campaign

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.

About the Silver A' Design Award

Branding Accademia of Perugia Brand System and Campaign is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Branding Accademia of Perugia Brand System and Campaign is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Branding Accademia of Perugia Brand System and Campaign is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Press Kit

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Image Credits: Paul Robb