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Warm amber light suffuses this documentary photograph capturing the intersection of advanced autonomous technology and everyday urban life, with YooJung Ahn's The Fifth-Generation Waymo Driver…
YooJung Ahn's The Fifth-Generation Waymo Driver Powering Safe and Easy Transport presents a masterfully orchestrated composition employing sophisticated shallow-focus photographic technique to…
YooJung Ahn's The Fifth-Generation Waymo Driver Powering Safe and Easy Transport presents a carefully orchestrated lateral composition establishing a triadic arrangement of autonomous vehicle…
Captured within this photographic frame is a pristine white electric vehicle poised on an urban pedestrian crossing, its surface gleaming under brilliant natural daylight that casts crisp shadows…
YooJung Ahn's The Fifth-Generation Waymo Driver Powering Safe and Easy Transport presents a pristine white sport utility vehicle captured in crisp profile against an urban residential backdrop, the…

Platinum Robotics · 2021

The Fifth-Generation Waymo Driver Powering Safe and Easy Transport

by YooJung Ahn

  • Platinum A' Design Award 2021 in Robotics
  • CLIENT: Waymo
  • Estimated Number of Design Views: 1,054,347
  • Verification code 2FB174F8B6 · Verify this award
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About The Fifth-Generation Waymo Driver Powering Safe and Easy Transport

The Fifth-Generation Waymo Driver is an autonomous driving system for vehicles. The system can be applied to multiple vehicle platforms, from cars to trucks, and supports ride-hailing, trucking, local delivery and personal car ownership. Three sensing technologies are combined in the hardware suite: lidar, cameras and radar. Moving LEDs on the 360 degree lidar carry a personal identification symbol, so riders can recognize their vehicle. Sensors are placed to look seamless on the vehicle. The design aims to make transport safer and easier for people and goods.

About the Platinum A' Design Award

The Fifth-Generation Waymo Driver Powering Safe and Easy Transport is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. The Fifth-Generation Waymo Driver Powering Safe and Easy Transport exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. The Fifth-Generation Waymo Driver Powering Safe and Easy Transport is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.

Press Kit

Unique Properties
Waymo’s technology, called the Waymo Driver, has the potential to save millions of lives and improve mobility for people and things. The fifth-generation Waymo Driver can be applied to multiple vehicle platforms, from cars to trucks, and power use cases across ride-hailing, trucking, local delivery, and personal car ownership. The latest system is more powerful than ever before and designed for scale, enabling safer and easier transportation for both people and goods.
Dimensions & Packaging
Waymo Driver and vehicle max dimensions for the I-PACE platform*:
Width: 2130mm
Length: 4863mm
Height: 2041mm

*Please note these are dimensions for the I-PACE platform as an example. Measurements will vary depending on which vehicle platform the Waymo Driver is being applied to.
Tags
Mobility, self-driving, safety, AI, cars, trucks, vehicles, autonomous vehicles, ride-hailing, delivery
Production Technology
Materials: A diverse selection of materials like plastic, composites, glass, and metal
Design Challenge
The creative challenge is ensuring the design of the high-tech Waymo Driver remains human-centered. Our designers are tasked with packaging advanced technologies into a design that optimizes performance but also feels approachable to users. For example, we carefully curate the placement of our sensors and other technology on our cars and trucks to maximize safety and performance, while still making them look seamless on the vehicle.
Inspiration
Traffic crashes cause 1.35 million deaths each year, and 94% of traffic crashes in the U.S. are caused by human error. While humans are susceptible to dangerous variables, the Waymo Driver doesn't get tired or angry, distracted, or drunk. The Waymo Driver’s latest hardware suite includes new, leading technologies that can be applied to everything from passenger vehicles to long-haul trucks, taking tangible steps to make our roads dramatically safer.
Project Duration
Mountain View, CA
Operation Flow
The Waymo Driver’s latest hardware suite includes three sensing technologies—lidar, cameras, and radar. Our team designs these technologies to make them feel approachable to users, while still prioritizing safety and performance. For example, we added moving LEDs to our 360 lidar, so that it can include both Waymo branding and a personal identification symbol that acts as a mechanism for customers to identify which vehicle is theirs.
Patents
US Patent Appl. Nos. 29/689,690; 29/722,227; 29/724,655; 29/725,082; 29/724,585; and 29/724,589. Chinese Patent App. No. CN201930599257.7. European Community Design App. No. ECD007141866.

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