Iron Packaging · 2021
Changle Liquor Packaging
- A' Design Award 2021 in Packaging
- CLIENT: Yuto Group
- Estimated Number of Design Views: 10,901
- Verification code FA57A7C7C5 · Verify this award
Colors
About Changle Liquor Packaging
Changle is a packaging design for a Chinese health wine. The outer box is made of corrugated paper and can be folded flat for transport, then assembled quickly at the filling plant. Folding the box saves shipping space and cost. The graphics show an evergreen tree that grows upward and outward, together with a Ganoderma platform, a crane and Nanshan hills. Longan, medlar and Angelica dahurica are also included in the picture. Light retro colours are used. The box measures 100 by 100 by 270 millimetres and holds a 500 millilitre bottle.
About the A' Design Award
Changle Liquor Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Changle Liquor Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Changle Liquor Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
- Dimensions & Packaging
- Box：100mmx100mmx270mm
Bottle：500ml - Tags
- Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
- Production Technology
- The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
- Design Challenge
- Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
- Research
- Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
- Inspiration
- The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
- Project Duration
- The project done within 1 months in Shenzhen.
- Operation Flow
- Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
