Silver Packaging · 2021
Yashang Hing Tau Ball Food
by Mars Team
- Silver A' Design Award 2021 in Packaging
- CLIENT: Shenzhen Baixinglong Creative Packaging Co., Ltd
- Estimated Number of Design Views: 21,753
- Verification code 4A82BDD1AE · Verify this award
Colors
About Yashang Hing Tau Ball Food
Yashang Hing Tau Ball is a packaging design for meatball products. The graphics are based on the raw materials of the food inside. Animal images are arranged as modern graphic compositions, and each type of raw material is identified by a contrasting color. The strong color contrast supports visual impact on retail shelves. The design also refers to the auspicious traditional customs of the Chaoshan area in China, and a red envelope is placed around the product. Paper printing, food grade plastic and a silk belt are used. The package measures 260 by 150 by 260 millimeters.
About the Silver A' Design Award
Yashang Hing Tau Ball Food is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Yashang Hing Tau Ball Food is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Yashang Hing Tau Ball Food is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
