Gold Computer Graphics · 2021
Kallucci Boot 3D Key Art
- Golden A' Design Award 2021 in Computer Graphics
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 73,507
- Verification code 759FC5C243 · Verify this award
Colors
About Kallucci Boot 3D Key Art
The main idea of the designer was bring through simple elements, such as rocks, the aspect of durability and resistance that the product needed, directly approaching its use and the customers lifestyle. The added crystals serve to bring a highlight to the main object, giving a mystical air arousing the curiosity of potential customers.
About the Golden A' Design Award
Kallucci Boot 3D Key Art is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Kallucci Boot 3D Key Art is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Kallucci Boot 3D Key Art creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Press Kit
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
- Dimensions & Packaging
- Width 5000px x Height 5000px 300dpi
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
- Project Duration
- I started the piece on november 21 and it took about 1 month, ending on december 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
