Skip to content
FENG CHENG's Hongzhou Academy Sales Center emerges from the twilight landscape as a sculptural meditation on the dialogue between traditional architectural archetypes and contemporary material…
Captured at dusk, this architectural photograph presents a two-story contemporary structure organized along a horizontal emphasis, establishing a dialogue between interior illumination and exterior…
A two-story contemporary structure emerges from the twilight hour, its facade articulating a sophisticated dialogue between transparency and enclosure through a rhythmic cadence of floor-to-ceiling…
Graceful cantilevers frame a two-story modernist pavilion where expansive floor-to-ceiling glass panels dissolve the boundary between interior and exterior, revealing warm-lit exhibition spaces…
FENG CHENG's Hongzhou Academy Sales Center presents a compelling exercise in contemporary architectural materiality and geometric interplay, captured during the liminal transition between daylight…

Silver Architecture · 2022

Hongzhou Academy Sales Center

by Feng Cheng

  • Silver A' Design Award 2022 in Architecture
  • CLIENT: Jiangxi LDY Supply Holdings Co., Ltd.
  • Estimated Number of Design Views: 18,024
  • Verification code 90D770A268 · Verify this award
Email this page

Colors

About Hongzhou Academy Sales Center

Hongzhou Academy is a sales center located in the central area of Nanchang County, China. The building holds spaces for negotiation, handwork, children's activities and display. Two blocks face the urban roads at an intersection, and their offset position forms the entrance square. The design refers to ancient Chinese architecture. Aluminium sheets are joined with buckles, creating a brick-like texture on the facade. A smooth curved surface outlines the roof and recalls traditional eaves. Large glass areas and a high atrium give the interior an open and comfortable character.

About the Silver A' Design Award

Hongzhou Academy Sales Center is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Hongzhou Academy Sales Center is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Hongzhou Academy Sales Center is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Press Kit

Unique Properties
The project is located in the central area of Nanchang County. As a sales center, it undertakes the functions of negotiation, handwork, children's activity space and display. The building is located at the intersection, so there are two typical blocks facing the urban road respectively. These two blocks shapes the building, and the misplaced part forms the entrance square.
Dimensions & Packaging
Land area: 2375m² floor area: 1221m²
Tags
traditional cutural, ancient architecture, sales center, curved roof, aluminium sheet
Production Technology
Metallic aluminium sheet, glass, coating Material
Design Challenge
To avoid the glue layer on facade, architects designed a gusset plate unit also use aluminium to insure the tone of the grey facade.
Research
Chosing the material for roof was a difficulty. Designers compared the effect and cost of Titanium-zinc Panel, Al-Mg-Mn alloy building sheets and aluminium sheet and finally chosed aluminium sheet as the roof material.
Inspiration
The area has a splendid cultural history in ancient times, so the form fully refers to the ancient Chinese architecture. Aluminum plates are connected by buckles, forming a unique brick texture on the facade. The smooth arc-shaped curved surface outlines the skyline of the building, which reminds people of the eaves curve of ancient Chinese buildings.
Project Duration
The project started in August 2020 in Nanchang and finished in December 2020 in Nanchang, China.
Operation Flow
The building provides people with a comfortable purchasing environment. The large area of glass enables people to enjoy the external scenery. The high atrium increases the width of the space. People can regard it as a commercial building or a place to rest.
Image Credits
Image #1: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #2: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #3: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #4: Photographer Zeng Jianghe, Hongzhou Academy, 2021.
Image #5: Photographer Zeng Jianghe, Hongzhou Academy, 2021.

Related Designs

View All

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate