Iron Mobile · 2022

Baby Know Female App

by Baidu Meux

A' Design Award 2022 in Mobile
CLIENT: Baidu Online Network Technology
Estimated Number of Design Views: 9,795
Verification code 463EDE6BBE · Verify this award

View at A' Design Award Press Release

Colors

About Baby Know Female App

Baby Know is a mobile application for pregnancy and parenting support. The application brings information, tools and services together for women in the preparation, pregnancy and early parenting periods. An animated model of baby development, built with three dimensional modelling software, shows growth stages in a natural and intuitive way. A smart voice assistant answers questions quickly, and cloud storage lets families record and follow the growth of the baby. The color scheme is warm and calm. Baby Know runs on iOS and Android devices.

About the A' Design Award

Baby Know Female App is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Baby Know Female App is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Baby Know Female App is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Press Kit

Unique Properties: Baby Know product is based on the mission of caring for women,and committed to one-stop solution, offering professional info and full tool abilities, and based on Baidu's strong technical abilities, by natural interaction, AI, Baidu cloud storage and other technological means, smart, visual and efficient to help women smoothly through the pregnancy and childbirth stage, ease anxiety, like a friend who understands and helps women to growth, is an all-round helper and contributes to social value.
Dimensions & Packaging: Suitable for all devices on IOS and Android
Tags: UI interface, User experience, Woman's health, Pregnancy, Artificial intelligence, Emotional design, Social
Production Technology: Baby Know combines baby images for innovative baby development animation design, the first of its kind in the industry, restoring the real developmental changes of babies, providing users with realistic natural and intuitive interaction effects through 3dmax software capabilities, where users immerse themselves in the future growth and changes of their babies, bringing comfort and satisfaction to users both physically and mentally and relieving their anxiety.
Design Challenge: The overall project time was tight, but in order to achieve a baby development animation with natural interactive effects, it took a long time. After a comprehensive assessment, this effect had a greater impact on the experience of the product, but still insisted on working overtime to complete it, the project students were under great pressure throughout the project cycle, but the final online effect exceeded expectations.
Research: Continuously optimize the product by conducting regular user research on the product, summarizing feedback from different users in the preparation, pregnancy and parenting periods, and building a user mind model.
Inspiration: From a social perspective, contemporary women are multitask, busy with work, life and pregnancy, and that pregnancy is one of the greater challenges faced, with women going through huge physical and psychological changes and tests at different stages of pregnancy. This is why we hope to help women go through the most important period of their lives happily and smoothly through technology and emotions.
Project Duration: The project started in January 2009 in china, with over 10 iterations to date
Operation Flow: The Baby Know uses a color scheme with the female demographic,offering a warm and relax exclusive vibe. The baby image offers the natural and direct interaction of a real baby. And based on Baidu's content reserve and various forms of content and tools, it offers full protection. Based on Baidu's AI to build smart language recognition, even if the mother is busy, she can quickly get the answer. Additionally, Baidu cloud storage allows you and your family to witness your baby's growth together.
Patents: Copyrights belong to Baidu Online Network Technology(Beijing)co.,Ltd.2021
Image Credits: Copyrights belong to Baidu Online Network Technology(Beijing)co.,Ltd.2021