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Florian Seidl's Lavazza Voicy Coffee Machine commands the visual field with an authoritative vertical presence, its monolithic silhouette rendered in deep charcoal and obsidian tones against a…
Florian Seidl's Lavazza Voicy Coffee Machine occupies the compositional field as a study in architectural form meeting consumer product elegance, structured against a pristine neutral background that…
Florian Seidl's Lavazza Voicy Coffee Machine establishes its visual presence through a tightly controlled chromatic palette dominated by deep charcoal blacks and matte graphite grays, punctuated…
Florian Seidl's Coffee Machine establishes its visual authority through a confident asymmetrical composition that positions the device at a dynamic diagonal to the picture plane, creating immediate…
Florian Seidl's Coffee Machine presents a vertically-oriented product design study rendered in a high-key chromatic register dominated by charcoal blacks, graphite grays, and cool slate tones…

Platinum Home Appliance · 2022

Lavazza Voicy Coffee Machine

by Florian Seidl

  • Platinum A' Design Award 2022 in Home Appliance
  • CLIENT: Lavazza
  • Estimated Number of Design Views: 385,899
  • Verification code 35F1210CF4 · Verify this award
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About Lavazza Voicy Coffee Machine

Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa, all in a well designed and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.

About the Platinum A' Design Award

Lavazza Voicy Coffee Machine is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. Lavazza Voicy Coffee Machine exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. Lavazza Voicy Coffee Machine is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.

Press Kit

Unique Properties
Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa - all in a beautiful and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in perfect harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.
Dimensions & Packaging
Dimensions: 157mm / 380mm / 300mm
Weight: 4,5kg
Removable parts are dishwasher safe
Power 1450W, Voltage 220-240, Frequency 50-60 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, coffee, espresso, voice assistant, smart, speaker
Production Technology
main shell: plastic (ABS), finishing textured/glossy | water tank: plastic (SAN) | logo: pad printed | drip grid, lever: metal | feet, UI: silicone rubber
speaker: textile mesh cover
Design Challenge
Developing a rich and sensible user experience and integrating the voice assistant properly.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
A unique and easily accessible coffee experience in a compact footprint. The design builds on Lavazza's existing form language and is recognizably Italian in attention to detail, surfacing and CMF. It is characterised by a seamless exterior shell with embossed Lavazza logos on the sides and a prominently placed UI incorporating the voice assistant.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to product launch took about 20 months.
Operation Flow
Voicy is a capsule coffee machine. Insert the capsule on top, place your cup on the grid and make espresso. The UI arranges the selections in two groups: coffee preparation at the bottom and voice assistant controls at the top. Size and temperature of coffee preparations can be personalized and required service is indicated in the centre. The cup rest can be adjusted easily, placing smaller cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The transparent water tank in the back is easily accessible and removable parts are dishwasher safe.
Patents
Design patent/registered design
Image Credits
Lavazza

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