Iron Graphic · 2023

Lumedica Corporate Brand Identity

by Spiros Gizas

A' Design Award 2023 in Graphic
CLIENT: Lumedica
Estimated Number of Design Views: 8,878
Verification code 2F7357DC30 · Verify this award

Visit Site View at A' Design Award Press Release

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About Lumedica Corporate Brand Identity

Lumedica is a corporate brand identity created for a diagnostic company. The identity is built around a classic typeface and a graphic sequence logo, a form used in bioinformatics to show the conservation and the diversity of DNA and RNA sequences. The logo is placed as the focal point of the design. Color, typography, shapes, images and white space are combined to express the character of the brand. The identity is applied to the envelope, letterhead, result folders, diary, brochures, bag, cards, flyers and calendar.

About the A' Design Award

Lumedica Corporate Brand Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Lumedica Corporate Brand Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Lumedica Corporate Brand Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Press Kit

Unique Properties: In bioinformatics, a sequence logo is a graphical representation of the sequence conservation of nucleotides (DNA/RNA) or amino acids. A sequence logo is created from a collection of aligned sequences and depicts the consensus sequence and diversity of the sequences.
Dimensions & Packaging: A4 letter, folders, envelope, bag, calendar, cards, flyers
Tags: Logo, DNA, Diagnostic, Corporate idemtity, Brand
Production Technology: We research the public, the value proposition and the competition. We design the logo and make a template for it.
We incorporate language that can be used for connection, advertising and integration by people and social media.
The design of the corporate identity contains design: Logo, envelope, letterhead, result folders, diary, brochures, bag, cards and diary.
Design Challenge: We're combining visual elements like color, typography, shapes, images, and whitespace to express the brand's personality in a visual way.
Research: A surefire way to design for our client a timeless logo was by sticking a classic font , making it the focal point and a graphic DNA . We're taking the essence of the brand and brand personality to create an identity of a company.
Inspiration: The psychology of logos, from the fonts, colors, and shapes effect how our company design them. An important decision that will impact how our client company is viewed by the public.
Project Duration: The project started in September 2021 in Athens
Operation Flow: Benefits of Having a Strong Brand Identity:
Helps influence customers, helps extend the business, create customer loyalty, increase sales, protect from competitors.
and increase the worth of the company.
Image Credits: Images by Spiros Gizas