Iron Graphic · 2023
Rsvp Corporate Identity
by Jiyun Kim
- A' Design Award 2023 in Graphic
- Estimated Number of Design Views: 10,836
- Verification code C2B4CEFED0 · Verify this award
Colors
About Rsvp Corporate Identity
Rsvp is an online platform for virtual events during the pandemic, with an invitation-only system for security. The logomark symbolizes inclusivity and connectedness, while the design fosters engagement and community. Rsvp addresses the need for virtual event planning, improving relationships and promoting togetherness during these challenging times. The unique properties of the Rsvp platform include its invite-only system, which safeguards participants against imposters online.
About the A' Design Award
Rsvp Corporate Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Rsvp Corporate Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Rsvp Corporate Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- The unique properties of the Rsvp platform include its invite-only system, which safeguards participants against imposters online. The system ensures that only those invited by their acquaintances are permitted to gather, providing a secure and trusted environment for online events. The logomark of RSVP is an expression of diversity and interconnectedness. It features entwined typefaces with connecting lines, linking squares, and wide letters. The symbol is based on the virtual meeting screen and varies depending on the number of attendees, reinforcing the idea of inclusivity.
- Tags
- Diversity, Inclusivity, Interconnectedness, COVID-19, logomark
- Design Challenge
- Due to the COVID-19 pandemic, virtual events have become a popular alternative to in-person gatherings. However, many online platforms lack the necessary features to create a sense of community and connectedness. The challenge is to design a virtual event platform that enhances social connectedness and fosters a sense of community for online gatherings among friend groups, with a focus on security and inclusivity.
- Research
- This mixed-methods study explores the impact of the Rsvp platform on social connectedness during the COVID-19 pandemic. Participants attend an online gathering via the invite-only system and complete pre- and post-gathering surveys. Data analysis includes descriptive statistics and thematic analysis. The study aims to provide insights into the role of online gatherings in reducing isolation and fostering a sense of community, with Rsvp serving as a model for secure and inclusive virtual gatherings.
- Inspiration
- Rsvp is a unique branding project that aims to provide a secure and trusted environment for casual online gatherings among friend groups, especially during the COVID-19 pandemic. The inspiration behind this project comes from the challenges posed by the pandemic, which has made in-person gatherings much more difficult, and virtual parties have become increasingly popular.
- Project Duration
- The Rsvp project is a virtual event platform that aims to connect people from different locations with shared interests. It took place in 2022 spring in Korea, US, and UK and was conducted entirely online.
- Operation Flow
- The host creates an event and invites guests via a unique link. Guests Rsvp to confirm attendance and can order beverages/goods from Rsvp.
Guests attend online gatherings through unique links, interact with others, and order shared items. RSVP provides a secure environment and enhances the experience with chat, games, and music.
Invited guests can extend the invitation to others by sharing their unique links. Rsvp adds these new guests to the guest list and promotes inclusivity and community building.
