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MrSmith Studio's Flatiron Lamp commands immediate attention through its striking triangular silhouette rendered in brushed copper, a geometric form that evokes the iconic wedge-shaped architecture…
A pristine white helical staircase dominates the composition, its sculptural form ascending through the frame in a graceful counterclockwise spiral that demonstrates both structural daring and…
MrSmith Studio's Flatiron Lamp commands the composition with a striking vertical geometry that evokes the bold linearity of early twentieth-century skyscraper design filtered through a contemporary…
A warm amber glow emanates from the triangular void between two precisely angled planes of matte metal, establishing the compositional focus through the interplay of geometric form and interior…
MrSmith Studio's Flatiron Lamp establishes a commanding vertical presence through its elongated triangular prism form, which rises as a luminous sculptural element within a carefully orchestrated…

Gold Lighting · 2024

Flatiron Lamp

by Mr Smith Studio

  • Golden A' Design Award 2024 in Lighting
  • CLIENT: Egle
  • Estimated Number of Design Views: 538,381
  • Verification code 8B8C108123 · Verify this award
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About Flatiron Lamp

Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Bruno Munari was used to say that to complicate things is easy, while to simplify things is very hard. Flatiron comes from the crasis of this two references. A light source encased by a body made by a simple metal sheet with just one fold. The minimum amount of elements for a product with great prominence, a collection of lamps characterized by a design as essential as effective.

About the Golden A' Design Award

Flatiron Lamp is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Flatiron Lamp is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Flatiron Lamp creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.

Press Kit

Unique Properties
Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
Dimensions & Packaging
Width 350mm x Depth 200mm x Height 1900mm
Tags
Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
Production Technology
Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
Design Challenge
Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
Research
Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
Inspiration
The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
Project Duration
Development of the project took 4 months and took place in Milan
Operation Flow
Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
Patents
Patented 2023
Image Credits
MrSmith Studio

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