Bronze Packaging · 2024
Chilled Milk Packaging
by Kazuo Fukushima and Aya Tanaka
- Bronze A' Design Award 2024 in Packaging
- CLIENT: Meiji China Investment Co.,Ltd.
- Estimated Number of Design Views: 15,555
- Verification code EC1B004EA1 · Verify this award
Colors
About Chilled Milk Packaging
Targeting young Chinese women, a premium strawberry milk inspired by Japanese recipes has been launched to evoke nostalgia. Made with 50% raw milk, it offers a perfect balance of sweetness and acidity for those aged 20-39. The product features stylish, portable packaging that leverages Japanese brand trust. Its design, with a white background and realistic strawberry illustrations, aims to provide a serene strawberry field experience, embodying freshness and luxury.
About the Bronze A' Design Award
Chilled Milk Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Chilled Milk Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Chilled Milk Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
- Dimensions & Packaging
- Surface : matte.
bottle material: recyclabled paper
Cap material: plastic
900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm - Tags
- Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
- Production Technology
- Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. - Design Challenge
- The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
- Research
- Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
- Inspiration
- Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
- Project Duration
- The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
- Operation Flow
- First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product. - Patents
- Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
- Image Credits
- Photographer: Zhu Jie
