Iron Generative · 2025
Magical Creatures AI-Generated Video Art
by Lampo Leong, Li Lin and Yanxiu Zhao
- A' Design Award 2025 in Generative
- CLIENT: Unversity of Macau Centre for Arts and Design
- Estimated Number of Design Views: 60,324
- Verification code AFF6AA593B · Verify this award
Colors
About Magical Creatures AI-Generated Video Art
Humanity, as one among countless species in the universe, carries a unique responsibility to comprehend and cherish the delicate balance between the microscopic and macroscopic dimensions of existence. Central to this stewardship is the sharing of natural resources and fostering peaceful coexistence with both visible and invisible beings as companions in the shared fabric of life. Through vivid imagination and unbounded creativity, the work introduces a world of extraordinary beings. By illuminating these entities, it encourages humanity to deepen its exploration of the environments inhabits.
About the A' Design Award
Magical Creatures AI-Generated Video Art is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Magical Creatures AI-Generated Video Art is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Magical Creatures AI-Generated Video Art is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- As members of the vast array of creatures in the universe, humans must learn to understand and appreciate both the microscopic and macroscopic worlds. We share our natural resources and coexist peacefully with other visible and invisible beings, our neighbors and friends. Leveraging the rich imagination and boundless creativity, Magical Creatures reveals fascinating and familiar yet non-virtual creatures around us, inspiring humanity to continuously explore our environment and the space we inhabit.
- Dimensions & Packaging
- This design could be presented in various sizes and settings, such as video projection, LED monitor, interactive installation, prints, 3D IP sculptures, etc.
- Tags
- AI-generated design, digital video art, immersive interactive installation, IP, Print
- Production Technology
- We started by generating the magical creatures in Adobe Firefly, then refining them through ongoing update of instructions to the AI software. Next, we used Photoshop for color adjustments and composition. We then created the animated video using Runway, followed by adding captivating visual effects in TouchDesigner. Finally, we adopted underwater sound effects, resulting in a complete AI-generated video art.
- Design Challenge
- This work blend traditional art and design techniques and concepts with digital and AI-generated elements to achieve imaginative creatures beyond what could be done previously by hand.
- Research
- Humans, part of the universe’s diverse creatures, must appreciate both microscopic and macroscopic worlds. We share resources and coexist peacefully with visible and invisible beings. Using AI’s assistance and creativity, Magical Creatures unveils fascinating, familiar entities, inspiring us to explore our environment and space.
- Inspiration
- Imagine a variety of creatures inhabiting both microcosmic and macrocosmic worlds. This work showcases whimsical and endearing colorful "friends," born from the artists’ concepts and ideas, rich imagination, expressive language, and the powerful creativity of multiple AI software.
- Project Duration
- This project started in Macao and The United States in 2024 and completed in 2024. The work has been exhibited in Shenzhen Art Museum in China, Contemporary Art Museum of Centre for Arts and Design at the University of Macau, Nanyang Technological University in Singapore, Elbphilharmonie Hamburg in Germany, City Center in Hangzhou and OCAT in Shenzhen, China.
- Operation Flow
- This AI-generated video art could be exhibited on LED panels, TV monitors, and projections in immersive installations.
- Patents
- Copyrights belong to Lampo Leong, 2025
- Image Credits
- Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024
