Bronze Packaging · 2025
Funny Eye Macau Sparkling Drink Packaging
- Bronze A' Design Award 2025 in Packaging
- CLIENT: Funny Eye Brewery
- Estimated Number of Design Views: 8,521
- Verification code 8A3AAF04BF · Verify this award
Colors
About Funny Eye Macau Sparkling Drink Packaging
Funny Eye Macau Sparkling is a drink packaging design for a beverage brand from Macau. The packaging covers a line of three flavours, and each flavour has its own colour palette. The graphics are inspired by the Ruins of St. Paul's in Macau. Curved, circular and rectangular shapes taken from the columns and windows of the monument are simplified and recomposed. A playful gaze motif drawn from the work of the Italian artist Tullio Garbari is added. The product names use a custom bold typeface with large letters and wide spacing. Each can measures 65 mm in diameter and 120 mm in height.
About the Bronze A' Design Award
Funny Eye Macau Sparkling Drink Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Funny Eye Macau Sparkling Drink Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Funny Eye Macau Sparkling Drink Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
- Dimensions & Packaging
- Diameter 65mm, height 120mm
- Tags
- Graphic，Macau，Cans，
- Design Challenge
- By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
- Inspiration
- This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
- Project Duration
- Designed in Hangzhou in May 2024.
- Patents
- Funny Eye
