Iron Graphic · 2025
Cyp Corporate Identity
- A' Design Award 2025 in Graphic
- CLIENT: Construcciónes y Pavimentos
- Estimated Number of Design Views: 10,171
- Verification code 188D90B440 · Verify this award
Colors
About Cyp Corporate Identity
Cyp approached the studio seeking a novel graphic identity alternative that would refresh their brand's appearance, establishing a more personalized yet distinctive identity that reflected their new presence and approach in their industry. The end design represents the company's primary service and product offerings while conveying a sense of security and reliability. The concept is influenced by the principles of Yin-Yang, which represent the interplay of opposing forces, and captures the duality of Cyp's main product lines, which simultaneously balance and complement each other.
About the A' Design Award
Cyp Corporate Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Cyp Corporate Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Cyp Corporate Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:
A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering. - Dimensions & Packaging
- Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
- Tags
- Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
- Production Technology
- Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
- Design Challenge
- Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
- Research
- A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
- Inspiration
- Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
- Project Duration
- Project started in Bogota, on April of 2024, and was published officially in June 2024
- Operation Flow
- Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
