Silver Graphic · 2026
Hued Corporate Brand Identity
- Silver A' Design Award 2026 in Graphic
- CLIENT: Hued
- Estimated Number of Design Views: 39,447
- Verification code 4E8BEF23BC · Verify this award
Colors
About Hued Corporate Brand Identity
The visual identity explores creativity through a system inspired by Saudi culture. Crimson tones, soft inflated forms, and illustrated personas create an approachable visual language that encourages expression and experimentation. Cultural objects such as coffee pots, swords, and falcons appear as familiar motifs across applications. Patterns introduce rhythm and continuity, while pictographs explain stages of the creative process, reflecting the idea of joy through art, creativity, design, and innovation.
About the Silver A' Design Award
Hued Corporate Brand Identity is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Hued Corporate Brand Identity is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Hued Corporate Brand Identity is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
- Tags
- joy, art, creativity, design, innovation, culture,
- Design Challenge
- The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
- Inspiration
- The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
- Project Duration
- Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
