Silver Advertising · 2026
Mobility Future Within Reach Brand Communication
- Silver A' Design Award 2026 in Advertising
- CLIENT: tacto Inc.
- Estimated Number of Design Views: 14,789
- Verification code 6DD8D8E9E9 · Verify this award
Colors
About Mobility Future Within Reach Brand Communication
Mobility Future Within Reach is a brand communication program created for an educational touring event about future mobility. The centerpiece is a large diorama made of Fine Flute cardboard, measuring 1030 mm in height, 1456 mm in width and 500 mm in depth. Each part was laser cut and then assembled by hand. Interactive mechanisms make vehicles move, buildings light up and the city respond through light, sound and motion. The recyclable material supports the sustainability theme and helps children imagine future mobility through play.
About the Silver A' Design Award
Mobility Future Within Reach Brand Communication is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Mobility Future Within Reach Brand Communication is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Mobility Future Within Reach Brand Communication is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
