Iron Furniture · 2016

Ego Armchair

by Vasil Velchev

A' Design Award 2016 in Furniture
CLIENT: MAGMA graphics
Estimated Number of Design Views: 19,003
Verification code 6E308F7051 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Ego Armchair

Ego is an armchair designed to offer an opportunity to change its appearance whenever and whatever you like. If you are bored of the color scheme you don't need to buy another furniture, you just need to rearrange the position of the elements in the way you like and you will have a brand new look. Sometimes an unpredictable development or change of circumstances could happen, changing mood, unexpected guest, even the weather could affect your perspective. You can now express you attitude by giving the interior new look. Simply slide the soft elements to receive a new pattern.

About the A' Design Award

Ego Armchair is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Ego Armchair is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Ego Armchair is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Press Kit

Unique Properties: Ego is an armchair which allows you to change its appearance by moving the soft elements in order to create different pattern every time.
Dimensions & Packaging: The dimensions of the armchair are as follows - Width 800 mm x Depth 1180 mm x Height 1060 mm.
Tags: Ego, Armchair, Pattern, Layout, Appearance, Changeable, Various, Puzzle, Smart, Game
Production Technology: The main structure is made from a reinforced bent wooden material. Leg support is made from chrome. Soft cubes are created from memory foam covered with fabric.
Design Challenge: The hardest part was to decide which mechanism to use for changing the armchair pattern (moving the elements). Sliding elements was the most complicated method. Previous versions of the chair was based on attaching the soft parts to the back using magnets or Velcro.
Research: The main research was about the shape. It was simulated physically and then tested. Strength analysis were also applied using Finite element method (FEA).
Inspiration: Sometimes an unpredictable development or change of circumstances could happen, good or bad mood, unexpected guest, even the vagaries of weather. You can express you attitude by giving your interior new look. Nice and tidy, aggressive and chaotic, extravagant and erratic... you can express your mood by surrounding furniture.
Project Duration: The very first concept was created last summer. After several revisions the shape and function have been changed dramatically. 4 months were necessary to reach the final look. Location is Bulgaria.
Operation Flow: The soft elements of the armchair are movable. Between the bended back and soft parts there is a layer with grid attached to the main board. The soft elements can slide from one position to another and create different patterns according your desire.
Patents: Copyrights belong to Vasil Velchev
Image Credits: Vasil Velchev