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Mx 11 Sun Glasses by Hu Jijun and Xian Yan
Mx 11 Sun Glasses by Hu Jijun and Xian Yan
Mx 11 Sun Glasses by Hu Jijun and Xian Yan
Mx 11 Sun Glasses by Hu Jijun and Xian Yan
Mx 11 Sun Glasses by Hu Jijun and Xian Yan

Iron Packaging · 2020

Mx 11 Sun Glasses

by Hu Jijun and Xian Yan

  • A' Design Award 2020 in Packaging
  • CLIENT: Dreamatic Design x SIVA x SUES
  • Estimated Number of Design Views: 10,773
  • Verification code DAF6B60E6C · Verify this award
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Colors

About Mx 11 Sun Glasses

MX 11 is a packaging series created for a range of sunglasses sold by an online fashion store. The packaging is made of laser-treated art paper and is printed in a single color. Each box measures 180 millimeters in width, 70 millimeters in depth and 80 millimeters in height. A mirror-like surface presents the eyewear in a minimal way and draws attention to the product. The name MX 11 combines the word maximum with the number eleven. The design supports a simple and stylish lifestyle for young people in the city.

About the A' Design Award

Mx 11 Sun Glasses is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Mx 11 Sun Glasses is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Mx 11 Sun Glasses is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Press Kit

Unique Properties
MX11 is an online fashion store. Advocate a simple and Stylish lifestyle. This project is a series of trendy glasses for the city's young people, cool and fashion.
Dimensions & Packaging
For each package size is Width 180mm x Depthmm 70mm x Height 80mm
Tags
Sophisticated, Stylish, Younger, Unique, Urban life, Shining
Production Technology
High Tech Rich Laser Art Paper,
Monochrome Printing.
Design Challenge
Cool passed with the most simple way
Research
Brand six prism
Inspiration
The brand naming MX 11 creates from Maximum + 11. The Numerology Meaning of Master Number 11, it is the most intuitive of all numbers, instinctual, charismatic, dynamic and capable. MX 11 is just like the code of its consumer. Tries to reflect the true self-personality in front of the mirror, simple, stylish, strong and impressive. At the same time, the mirror itself directly highlights the product in the most minimalist way and attracts people's attention. MX 11 advocate a simple and Stylish lifestyle.
Project Duration
The project started in Sep 2018 and finished in May 2019 in Shanghai.
Operation Flow
Laser technology, special paper

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