Gold Interior · 2020
Virg Casa Headquarters Exhibition Hall
- Golden A' Design Award 2020 in Interior
- CLIENT: Topway Design
- Estimated Number of Design Views: 14,567
- Verification code 937E59DC1F · Verify this award
Colors
About Virg Casa Headquarters Exhibition Hall
Virg Casa Headquarters is a corporate headquarters and exhibition space in Foshan, China. The four-storey building is a renovation of an older structure and covers 4,000 square metres. The first and second floors display imported products and own-label products. The third and fourth floors serve as working and reception areas. The open plan arranges functional areas along axes to extend the line of sight. Modern materials are used, including stainless steel, acrylic glass, artistic cement paint, cement brick and ceramic plate.
About the Golden A' Design Award
Virg Casa Headquarters Exhibition Hall is a Golden A' Design Award winner, an immensely prestigious recognition granted to first-rate, marvelous, and outstanding designs. Golden winners are exceedingly innovative, visionary, and glamorously dazzling creations that reflect the prodigy, wisdom, and prowess of their designers. Virg Casa Headquarters Exhibition Hall is expected to be a highly praised, trendsetting, and monumental invention that delivers unprecedented value. This Golden A' Design Award-winning design is a spectacular, respected project that highly benefits and advances the boundaries of art, science, design, and technology. Virg Casa Headquarters Exhibition Hall creates intense feelings of desire, evokes passion, encourages creativity, and fascinates us.
Press Kit
- Unique Properties
- Through fusion of art and technology as well as incorporation of most frequently used materials into interpretation of scenes, the design injects vitality into products and can evoke visitors' imagination with an open spatial form. The areas that display imported products from Italian brands including Ferrari are characterized by coordinated combination of materials, hues and furnishings, which reproduce the pioneering display art at Milan Furniture Fair.
- Dimensions & Packaging
- Project area: 4,000 sqm
Main Materials: stainless-steel - Tags
- VIRG casa, Headquarters, Ceramic, Renovation, Commercial
- Production Technology
- As a "building material capital", Foshan enjoys a unique advantage in the Research and development and customization of new materials. A large number of modern and new building materials are used in the project, such as stainless steel, acrylic glass, artistic cement paint, cement brick and ceramic plate.
While designing the "City of the Future" on the 2nd floor, the design team took the bearing capacity of floor slabs into account, and hence chose lightweight stainless-steel materials for production. - Design Challenge
- While designing the "City of the Future" on the 2nd floor, the designers took the bearing capacity of floor slabs into account, and chose lightweight stainless-steel for production. However, the designers encountered with great difficulties during the production. Since the stainless steel is so hard that is suitable for making linear splicing and geometric shapes, it can only be processed by linear cutting, welding and machine polishing rather than getting the copies from the grotesque molds.
- Research
- VIRG casa, is a brand that sells upscale Italian tiles and also provides bespoke Italian-style full-house furnishing solutions with its own supply chain.
The brand entrusted Topway Design to create its headquarters situated in Foshan. From architecture to landscape and interior space, Topway Design offered all-round design solutions. Based on the concept of "Home of the Future", the design team created a unique HQ image for the world-class brand, which blends humanism with technology perfectly. - Inspiration
- The brand entrusted Topway Design to create its headquarters situated in Foshan. Renovated from an old building, the project consists of four storeys. Based on the concept of "Home of the Future", the design team integrates the brand's Italian DNA with Oriental artistic conception, and created a unique HQ image for the world-class brand, which blends humanism with technology perfectly.
- Project Duration
- Start time: December 2018
Completion time: April 2019
Location: Foshan City, Guangdong Province, China - Operation Flow
- Renovated from an old building, the project consists of four storeys. It serves for multiple purposes, which integrates exhibition space, workplace and corporate culture display space, etc. 1F and 2F are respectively used for displaying imported products and VIRG casa's own-label products, while 3F and 4F function as working and reception spaces. The interior space follows the open architectural design, with functional areas freely arranged alongside axes, which extends the line of sight.
- Image Credits
- Photography: Ouyang Yun
