Fenjiu Sterk Drank Verpakking deur Zhang Zhipeng

Die ontwerp Fenjiu Sterk Drank Verpakking deur Zhang Zhipeng is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2020

Fenjiu Sterk Drank Verpakking

deur Zhang Zhipeng

Kliënt: Fen Jiu Group

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

13,707

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #100408

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Fenjiu Sterk Drank Verpakking

Fenjiu is verpakking wat ontwerp is vir 'n Chinese sterk drank. Die bottel is gemaak van glas met 'n blou deurskynende gespuite afwerking. Die bottelliggaam het agt kante, en die dop is gevorm soos 'n appelkoosblom. Die patroon bo-op die bottel word in vier lae gevorm wat aan golwe herinner. Bronsversiering is op die bottel toegepas, en die buitenste boks is gemaak van swart spesiale papier met bronsversiering. Die bottel hou 500 ml en staan 25.5 cm hoog. Die ontwerp kombineer tradisionele vensterblom-motiewe met 'n moderne vorm om Chinese kultuur aan jonger verbruikers voor te stel.

Die Erkenning

Oor die A' Design Award in Yster

Fenjiu Sterk Drank Verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Fenjiu Sterk Drank Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Fenjiu Sterk Drank Verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Afmetings & Verpakking: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Etikette: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Produksietegnologie: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Ontwerpuitdaging: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Navorsing: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Inspirasie: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Projekduur: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Bedryfsvloei: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Spanlede: Design director: Zhang Zhipeng
Beeldkrediete: Zhang Zhipeng