Die ontwerp Happiness Mooncake-Pakket deur Chao Xu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2020

Happiness Mooncake-Pakket

deur Chao Xu

Kliënt: La Maison Bakery

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

13,771

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #100696

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Happiness Mooncake-Pakket

Happiness mooncake-pakket is 'n stel geskenkpakkies wat bestaan uit vyf bokse met verskillende strukture en grafika. Die kreatiewe ontwerpspan Inbetween het 'n beeld uitgebeeld van hoe plaaslike mense die herfs van die Midde-herfs vier, met behulp van illustrasies in die Chinese styl. Die illustrasie demonstreer plaaslike geboue en aktiwiteite in die middel van die herfs, soos 'n draakboot, kloptromme. Hierdie geskenkpakontwerp dien nie net as 'n voedselhouer nie, maar ook as 'n aandenking om die kultuur van die stad Shien te bevorder.

Die Erkenning

Oor die A' Design Award in Brons

Happiness Mooncake-Pakket is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Happiness Mooncake-Pakket 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Happiness Mooncake-Pakket bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Afmetings & Verpakking: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Etikette: package design, logo, handrawing, typography
Produksietegnologie: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Ontwerpuitdaging: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Navorsing: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspirasie: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Projekduur: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Bedryfsvloei: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patente: Trademark(2019) La Maison Bakery
Spanlede: Creative Director: Chao Xu
Illustration: Danlin Zhang
Beeldkrediete: Collaterals and graphic design items: Chao Xu
Photography: Inlight