Hopapops Gesonde Peuselkos deur Angela Spindler

Die ontwerp Hopapops Gesonde Peuselkos deur Angela Spindler is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2020

Hopapops Gesonde Peuselkos

deur Angela Spindler

Kliënt: Depot Creative

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

16,909

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #101038

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Hopapops Gesonde Peuselkos

Projektake: Naamgewing, handelsmerkskepping en verpakkingsontwerp vir ontpitte waterleliesade, gerig op Amerikaanse verbruikers. Die uitdaging was hoe om 'n mark te gryp wat nie noodwendig van die sleutelbestanddeel, waterleliesade, gehoor het nie. Die oplossing, om te fokus op rakkreet, eenvoudige inligtingshiërargie en prominente bestanddeelvisuele. Die illustrasie, wat beide die voor- en agterkant van die verpakking uitmaak, dryf die produk en geurvariant tuis. Die ongelyke aard van die Hopapops-handelsmerk-tipografie voeg 'n brutale bons by die pakkies, wat die prettige stemtoon wat vir die handelsmerk geskep is, komplimenteer.

Die Erkenning

Oor die A' Design Award in Yster

Hopapops Gesonde Peuselkos is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Hopapops Gesonde Peuselkos 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Hopapops Gesonde Peuselkos word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Afmetings & Verpakking: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Etikette: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Produksietegnologie: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Ontwerpuitdaging: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Navorsing: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspirasie: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Projekduur: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Bedryfsvloei: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Spanlede: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Beeldkrediete: Illustrator: Anna Makarova