Menton Geurwater Verpakking deur Sidel Machinery Shanghai Co.,Ltd.

Die ontwerp Menton Geurwater Verpakking deur Sidel Machinery Shanghai Co.,Ltd. is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2020

Menton Geurwater Verpakking

deur Sidel Machinery Shanghai Co.,Ltd.

Kliënt: Sidel Machinery (Shanghai) Co.,Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

11,271

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #101535

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Menton Geurwater Verpakking

Menton is 'n verpakkingsontwerp vir 'n liggies gegeurde water gemaak met ingevoerde lemoene. Die ontwerp gebruik 'n lewendige kleurpalet wat 'n sonnige Mediterreense vakansie oproep. 'n Lukrake geïllustreerde lemoenpatroon skep 'n ontspanne gevoel en ondersteun die natuurlike en gesonde karakter van die drankie. 'n Metaalblou toon verenig die verskillende geure en gee die handelsmerk 'n verfynde beeld. Die reguit bottel is vervaardig van PET en weeg slegs 17.85 gram in die 500 milliliter grootte, wat materiaal en energie tydens vervaardiging bespaar.

Die Erkenning

Oor die A' Design Award in Brons

Menton Geurwater Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Menton Geurwater Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Menton Geurwater Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Afmetings & Verpakking: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Etikette: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Produksietegnologie: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Ontwerpuitdaging: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Navorsing: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Inspirasie: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Projekduur: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Bedryfsvloei: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patente: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Spanlede: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Beeldkrediete: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini