2030 Messaging Gift Geskenkkaart deur Tist

Die ontwerp 2030 Messaging Gift Geskenkkaart deur Tist is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Yster in die Geskenkware Ontwerp-kompetisiekategorie.

YsterGeskenkware· 2020

2030 Messaging Gift Geskenkkaart

deur Tist

Kliënt: Tist

Wenner van die A' Design Award in Yster in die Geskenkware-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #102099

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor 2030 Messaging Gift Geskenkkaart

2030 Boodskap-geskenk is 'n reeks geskenkkaarte wat ontwerp is vir verbruikers in hul twintigerjare en dertigerjare. Die kaarte kan by alle handelsmerkwinkels van 'n wêreldwye leefstylmaatskappy gebruik word. Elke kaart dra 'n kort boodskap van aanmoediging, lof, troos of gelukwensing, geskryf in woorde wat vir hierdie ouderdomsgroep bekend is. Tien tipes is vervaardig, elk 50 by 90 millimeter groot. Verskillende kleure en materiale is opmekaar gelaag om die kaartoppervlak 'n driedimensionele effek te gee. Die kaarte stel mense in staat om 'n boodskap te stuur en dit as hul eie te behou.

Die Erkenning

Oor die A' Design Award in Yster

2030 Messaging Gift Geskenkkaart is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat 2030 Messaging Gift Geskenkkaart 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. 2030 Messaging Gift Geskenkkaart word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Afmetings & Verpakking: 50mm*90mm0.03mm / 10 types
Etikette: Card, Message
Produksietegnologie: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Ontwerpuitdaging: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Navorsing: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspirasie: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Projekduur: May ~ December, 2018, All brand stores of CJ Group in Korea
Bedryfsvloei: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Spanlede: TIST, Client : CJ