Yuyuan Road Baijiu Sterk Drank Verpakking deur Wen Liu and Xuedan Diao

Die ontwerp Yuyuan Road Baijiu Sterk Drank Verpakking deur Wen Liu and Xuedan Diao is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2020

Yuyuan Road Baijiu Sterk Drank Verpakking

deur Wen Liu and Xuedan Diao

Kliënt: Zhiyu Department (Shanghai) co. Ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

18,077

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #102183

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Yuyuan Road Baijiu Sterk Drank Verpakking

Yuyuan Road Baijiu is 'n verpakkingsontwerp vir 'n Chinese sterk drank vervaardig in die dorp Maotai, Guizhou-provinsie. Die ontwerp is geïnspireer deur Yuyuan Road, 'n historiese straat in Sjanghai, en deur die hoofgebou op daardie straat. Die logo toon 'n element van die Paramount, 'n baken-gebou en kulturele simbool in Sjanghai. Die buitenste boks is vervaardig van herwinne plastiek, die bottel is van keramiek met goue spuitverf, en die deksel is van plastiek. Die boks meet 100 by 100 by 290 millimeter. Die verpakking is daarop gemik om Sjanghai-kultuur aan verbruikers oor te dra.

Die Erkenning

Oor die A' Design Award in Brons

Yuyuan Road Baijiu Sterk Drank Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Yuyuan Road Baijiu Sterk Drank Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Yuyuan Road Baijiu Sterk Drank Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Afmetings & Verpakking: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Etikette: Shanghai, Yuyuan Road, History, Street, Building
Produksietegnologie: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Ontwerpuitdaging: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Navorsing: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspirasie: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Projekduur: The project started in November 2018 and finished in September 2019 in Shenzhen.
Bedryfsvloei: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Spanlede: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Beeldkrediete: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019