Birds and Coffee Verpakking deur Kristina Pacesaite

Die ontwerp Birds and Coffee Verpakking deur Kristina Pacesaite is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2021

Birds and Coffee Verpakking

deur Kristina Pacesaite

Kliënt: Kavos gurmanai

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

24,434

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #106477

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Birds and Coffee Verpakking

Elke produk verdien 'n regte verpakking. Deur hierdie verpakking te ontwikkel, het ontwerper 'n suksesvolle koffiebrandermaatskappy gehelp om nuwe mense te bereik wat hoogstaande gehalte koffie waardeer en omgee vir die oorsprong daarvan. Deur die nuwe voorkoms van die verpakking te verskaf, het ontwerper probeer om die waarde van die handgemaakte koffie wat van byna elke kontinent kom, te verhoog. Die besluit om voëlillustrasies van elke land te gebruik was gebaseer op hul elegante aard en ook 'n handgemaakte gevoel wat hulle aan die finale produk gee. Kraftpapier en diep donkerbruin kleur van die illustrasies dien ook dieselfde doel.

Die Erkenning

Oor die A' Design Award in Silwer

Birds and Coffee Verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Birds and Coffee Verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Birds and Coffee Verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Afmetings & Verpakking: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Etikette: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Produksietegnologie: Digital printing on kraft paper
Ontwerpuitdaging: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Navorsing: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspirasie: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Projekduur: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Bedryfsvloei: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Spanlede: Kristina Pacesaite