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Transformers the Skin Test House Opspringwinkel deur Hsuan-Hui Lee

Die ontwerp Transformers the Skin Test House Opspringwinkel deur Hsuan-Hui Lee is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Yster in die Binneruimte- en Uitstallingsontwerp-kompetisiekategorie.


YsterInterieur· 2021

Transformers the Skin Test House Opspringwinkel

deur Hsuan-Hui Lee

Kliënt: Birkin Creative Integrated Marketing Service Limited

Wenner van die A' Design Award in Yster in die Interieur-kategorie

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Die Ontwerp

Oor Transformers the Skin Test House Opspringwinkel

Transformers die Vel-toets Huis is 'n opspringwinkel wat ontwerp is vir 'n kosmetiese handelsmerk. Die winkel is gebou van houers met 'n staalstruktuur, terwyl die vloer, plafon en mure van hout en omgewingsvriendelike materiale gemaak is. LED-ligboxe en vertoonkaste bied die produkte binne-in aan. Die eenhede kan binne twaalf uur opgestel word en in verskillende hoeveelhede gekombineer word, en 'n afdak kan bygevoeg word vir reënerige weer. Alle materiale is herbruikbaar, en die winkel is al omtrent sestig keer opgestel en afgebreek vir uitstallingsgeleenthede op openbare plekke.

Die Erkenning

Oor die A' Design Award in Yster

Transformers the Skin Test House Opspringwinkel is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Transformers the Skin Test House Opspringwinkel 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Transformers the Skin Test House Opspringwinkel word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe
The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Afmetings & Verpakking
Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Etikette
pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Produksietegnologie
Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Ontwerpuitdaging
This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Navorsing
The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Inspirasie
This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Projekduur
Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Bedryfsvloei
The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Spanlede
Birkin Creative Integrated Marketing
Beeldkrediete
Birkin Creative Integrated Marketing

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