Tongrentang Zhima Health Kleinhandel Binnenshuise Ontwerp deur Yong Wong

Die ontwerp Tongrentang Zhima Health Kleinhandel Binnenshuise Ontwerp deur Yong Wong is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Goud in die Binneruimte- en Uitstallingsontwerp-kompetisiekategorie.

GoudInterieur· 2021

Tongrentang Zhima Health Kleinhandel Binnenshuise Ontwerp

deur Yong Wong

Kliënt: Beijing Tongrentang Health

Wenner van die A' Design Award in Goud in die Interieur-kategorie

21,079

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #108738

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Tongrentang Zhima Health Kleinhandel Binnenshuise Ontwerp

Tongrentang Zhima Health is 'n ervaringswinkel geleë in Beijing. Die winkel beslaan 5000 vierkante meter oor drie verdiepings. Dieetaanvullings, voedsame kos en gesondheidsorgprodukte wat gesondheidstegnologie insluit, word op een plek aangebied. Groot oppervlaktes van kontrasterende materiale, soos soliede hout en geelkoper, word in die interieur toegepas. Van die grondverdieping opwaarts word vier temas aangebied, naamlik navraag, voedsel, herstel en genesing. Die winkel dien ook as 'n gemaklike sosiale ruimte vir klante.

Die Erkenning

Oor die A' Design Award in Goud

Tongrentang Zhima Health Kleinhandel Binnenshuise Ontwerp is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Tongrentang Zhima Health Kleinhandel Binnenshuise Ontwerp 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Tongrentang Zhima Health Kleinhandel Binnenshuise Ontwerp wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Afmetings & Verpakking: 5000 square meters, 3 floors
Etikette: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Produksietegnologie: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Ontwerpuitdaging: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Navorsing: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspirasie: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Projekduur: This project started in May 2019 and finished in December 2019 in Beijing.
Bedryfsvloei: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Spanlede: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Beeldkrediete: Beijing Wuxiang Space Architecture Design