Yanghe Personal Letters Baijiu Sterkdrank Verpakking deur Zhaoxin Zhu and Dongyan Ruan

Die ontwerp Yanghe Personal Letters Baijiu Sterkdrank Verpakking deur Zhaoxin Zhu and Dongyan Ruan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2021

Yanghe Personal Letters Baijiu Sterkdrank Verpakking

deur Zhaoxin Zhu and Dongyan Ruan

Kliënt: Jiangsu Yanghe Distillery Co., Ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

15,082

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #110714

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Yanghe Personal Letters Baijiu Sterkdrank Verpakking

Yanghe Personal Letters Baijiu is verpakking vir 'n Chinese sterkdrank vervaardig in Suqian, Jiangsu-provinsie, 'n gebied bekend vir sy drankvervaardiging. Die ontwerp bied die kalligrafie van Chinese literati in die vorm van handgeskrewe briewe, terwyl 'n plaaslike kaart die riviere, mere en vleiland wat die stokery omring, uitbeeld. Die bottel is vervaardig van keramiek met 'n mat wit glasuur, en die bottelkeurdop kan as 'n drinkbekertjie gebruik word. Die buitenste boks is gemaak van omgewingsvriendelike gegolfde papier, toegedraai met 'n papieromslag, en die boks maak maklik oop.

Die Erkenning

Oor die A' Design Award in Brons

Yanghe Personal Letters Baijiu Sterkdrank Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Yanghe Personal Letters Baijiu Sterkdrank Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Yanghe Personal Letters Baijiu Sterkdrank Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Afmetings & Verpakking: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Etikette: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Produksietegnologie: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Ontwerpuitdaging: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Navorsing: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspirasie: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Projekduur: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Bedryfsvloei: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Spanlede: Designer: Dongyan Ruan
Beeldkrediete: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.