Kum-Kum Waterverpakking deur Backbone Branding

Die ontwerp Kum-Kum Waterverpakking deur Backbone Branding is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2021

Kum-Kum Waterverpakking

deur Backbone Branding

Kliënt: Backbone Branding

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #111780

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Kum-Kum Waterverpakking

Die bottel het simmetriese druppels aan sy vier kante, twee wat opwaarts en twee wat na onder wys, wat die vorm van water in sy dinamiese stawing vorm. Wat die etiket en logo betref, het Backbone Branding 'n kombinasie van 'n etiket en 'n gevulde bottel geskep, wat die deursigtigheid en plastisiteit van die water in sy dinamika toon. Die blou tint van die agterste etiket meng harmonieus met die bottel en, danksy die breking van lig deur die vloeistof, maak die bottel sigbaar, en die handelsmerk se wit logo op die deursigtige etiket word sigbaar as gevolg van die blou-getinte agterste etiket.

Die Erkenning

Oor die A' Design Award in Goud

Kum-Kum Waterverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Kum-Kum Waterverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Kum-Kum Waterverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Afmetings & Verpakking: Width 65mm x Depth 55mm x Height 320mm
Etikette: water, transparency, minimalism, structure, packaging, design, dynamics
Produksietegnologie: PET bottle
Transparent label
Ontwerpuitdaging: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Navorsing: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspirasie: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Projekduur: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Bedryfsvloei: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Spanlede: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Beeldkrediete: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion