Daejeon Bruce Rice Cake Redesign Rystertjie Verpakking deur Choulsoon Park

Die ontwerp Daejeon Bruce Rice Cake Redesign Rystertjie Verpakking deur Choulsoon Park is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2021

Daejeon Bruce Rice Cake Redesign Rystertjie Verpakking

deur Choulsoon Park

Kliënt: Soongraphic

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #120168

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Daejeon Bruce Rice Cake Redesign Rystertjie Verpakking

Boekteks: Daejeon Bruce Rystertjie Herontwerp is 'n verpakkingsontwerp vir 'n rystertjieprodukwat deur 'n lekkergoedmaatskappy in die Daejeon-omgewing verkoop word. Grafika van nege belangrike landmerke van Daejeon word op die verpakking gedruk, sodat kopers plaaslike toerisme-inligting saam met die produk ontvang. Die reeks word in drie reekse volgens smaak verdeel, en elke reeks gebruik die natuurlike kleur van sy hoofbestanddeel om die smaak te wys. Produknaamskyn in Koreaans en Engels. Dik papier word gebruik, sodat die verpakking regop kan staan of plat kan lê en nie maklik beskadig word nie.

Die Erkenning

Oor die A' Design Award in Brons

Daejeon Bruce Rice Cake Redesign Rystertjie Verpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Daejeon Bruce Rice Cake Redesign Rystertjie Verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Daejeon Bruce Rice Cake Redesign Rystertjie Verpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Afmetings & Verpakking: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Etikette: Illustration, Graphic, Design, Package
Produksietegnologie: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Ontwerpuitdaging: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Navorsing: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspirasie: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Projekduur: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Bedryfsvloei: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Spanlede: Individual