From Caudat Koffieverpakking deur Vu Agency

Die ontwerp From Caudat Koffieverpakking deur Vu Agency is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2021

From Caudat Koffieverpakking

deur Vu Agency

Kliënt: From CauDat

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

12,176

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #122819

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor From Caudat Koffieverpakking

Van Caudat is 'n verpakkingstelsel vir koffie, vervaardig in formate van een kilogram, 500 gram en 250 gram. Die ontwerp vervang die gewone beeld van koffiebone met grafiese boegbeelde geïnspireer deur antieke beskawings en deur Samoaanse tatoeëerkuns. Geel en swart word in gemete verhoudings gebruik om kontras te skep sonder visuele ongemak. Oop ruimte hou die uitleg duidelik en maklik leesbaar. Die verpakkings word met offset- en fleksografiedruk op papier, aluminiumfoelie en plastiekfilms gedruk. Die doel is 'n koffieverpakking wat maklik onthou en maklik aan ander beskryf kan word.

Die Erkenning

Oor die A' Design Award in Brons

From Caudat Koffieverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat From Caudat Koffieverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. From Caudat Koffieverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Afmetings & Verpakking: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Etikette: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Produksietegnologie: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Ontwerpuitdaging: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Navorsing: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspirasie: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Projekduur: 2020 - Ho Chi Minh City, Vietnam
Bedryfsvloei: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Spanlede: Vu agency
Beeldkrediete: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency