The Taste of Heritage Kitskoffie deur Shawn Goh Chin Siang

Die ontwerp The Taste of Heritage Kitskoffie deur Shawn Goh Chin Siang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2021

The Taste of Heritage Kitskoffie

deur Shawn Goh Chin Siang

Kliënt: Hai Soon Leong Sdn. Bhd

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

30,186

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #123769

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor The Taste of Heritage Kitskoffie

Die ontwerp is geïnspireer deur die kliënt se agtergrond – 'n familiebesigheid, van geslag tot geslag. Om die smaak te bewaar en oor te dra, is die produk 'The Taste of Heritage' bekendgestel. Dit dien ook as 'n simbool van Maleisiese toerisme, so die ontwerper het met die konsep vorendag gekom om die kulturele erfenis te bewaar, die kliënt se idees in te sluit, die jarelange kulture van verskeie etniese groepe in die ontwerp te integreer om meer mense die Maleisiese kultuur te laat verstaan en wees entoesiasties oor Maleisiese kuns.

Die Erkenning

Oor die A' Design Award in Silwer

The Taste of Heritage Kitskoffie is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat The Taste of Heritage Kitskoffie 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. The Taste of Heritage Kitskoffie is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Afmetings & Verpakking: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Etikette: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Produksietegnologie: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Ontwerpuitdaging: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Navorsing: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspirasie: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Projekduur: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Bedryfsvloei: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patente: -
Spanlede: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Beeldkrediete: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.