Grafa Finansiële Inligtingtoepassing deur Heidi Cuthbert

Die ontwerp Grafa Finansiële Inligtingtoepassing deur Heidi Cuthbert is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2021 A' Design Award in Brons in die Mobiele Tegnologieë, Toepassings en Sagteware Ontwerp-kompetisiekategorie.

BronsMobiel· 2021

Grafa Finansiële Inligtingtoepassing

deur Heidi Cuthbert

Kliënt: Grafa

Wenner van die A' Design Award in Brons in die Mobiel-kategorie

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Kleure

Die Ontwerp

Oor Grafa Finansiële Inligtingtoepassing

Grafa is 'n mobiele toepassing vir finansiële data, nuus en ontleding. Die toepassing gee gebruikers vinnige toegang tot groot volumes inligting. Video-nuus wat deur kunsmatige intelligensie saamgestel word, word gekombineer met artikels geskryf deur data-ontleders en sakejoernaliste. Gebruikers kan multi-batedatastelle grafisch voorstel, insluitend Australiese aandele, globale geldeenhede en kripto-geldeenhede. 'n Donker vlootblou agtergrond met ligblou hooglegte skep 'n skoon en rustige leeservaring. Die koppelvlak is in HTML gebou en pas aan by verskeie skermgroottes op Android- en Apple-toestelle.

Die Erkenning

Oor die A' Design Award in Brons

Grafa Finansiële Inligtingtoepassing is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Grafa Finansiële Inligtingtoepassing 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Grafa Finansiële Inligtingtoepassing bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.

The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.

Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies
Afmetings & Verpakking: The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.

It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications.
Etikette: fintech, finance, charting, finance content
Produksietegnologie: The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.

The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.

The app is now available on the App Store and Google Play.
Ontwerpuitdaging: The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.

We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.

While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.

It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale.
Navorsing: Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.

It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.

The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.

Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television.
Inspirasie: The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.

We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.

The app design needed to be clean, seamless and give the impression that no expense had been spared.

In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful.
Projekduur: Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.

This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.

User feedback is that the current product exceeds expectations and has the potential for global scale.
Bedryfsvloei: Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.

The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.

This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines.
Patente: Grafa has an Innovation Patent pending.
Spanlede: Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer
Beeldkrediete: All content owned by Grafa.