Better Bodies Hi Handelsmerkidentiteit deur Takahiro Eto

Die ontwerp Better Bodies Hi Handelsmerkidentiteit deur Takahiro Eto is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Platinum in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

PlatinumGrafika· 2022

Better Bodies Hi Handelsmerkidentiteit

deur Takahiro Eto

Kliënt: Better Bodies Hi

Wenner van die A' Design Award in Platinum in die Grafika-kategorie

2,638,834

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #133445

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Better Bodies Hi Handelsmerkidentiteit

Better Bodies Hi is 'n handelsmerkidentiteit vir 'n oefenstudio. Die identiteit is gebaseer op 'n lettertipe wat in drie stadiums transformeer. Soos besoekers van die ontvangsarea na die oefenarea beweeg, word die letters op die tekens dikker en groter. Die dunste styl word spaarsaam by die ontvangsarea gebruik om 'n kalm atmosfeer te skep. Die vetste styl word in die oefenarea gebruik teen 'n hoogte van meer as een meter. Die lettertipe word toegepas op die logo, die webwerf, naamborde en gedrukte items. Die veranderende letters help gebruikers om die liggaam en gees stap vir stap vir oefening voor te berei.

Die Erkenning

Oor die A' Design Award in Platinum

Better Bodies Hi Handelsmerkidentiteit is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. Better Bodies Hi Handelsmerkidentiteit toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. Better Bodies Hi Handelsmerkidentiteit is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Afmetings & Verpakking: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Etikette: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Produksietegnologie: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Ontwerpuitdaging: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspirasie: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Projekduur: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Bedryfsvloei: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Spanlede: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima