Xi Jiu Hanmi Drankverpakking deur Heng Luo

Die ontwerp Xi Jiu Hanmi Drankverpakking deur Heng Luo is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.

GoudVerpakking· 2022

Xi Jiu Hanmi Drankverpakking

deur Heng Luo

Kliënt: Laboratory and Hopeful

Wenner van die A' Design Award in Goud in die Verpakking-kategorie

55,030

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #133901

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Xi Jiu Hanmi Drankverpakking

Xi Jiu Hanmi is 'n verpakkingsontwerp vir 'n Chinese drank. Die bottel gebruik 'n agthoekige struktuur in plaas van die algemene ronde bottel. Die vorm van die doppie is ontleen aan 'n paleistoring uit die Han-dinastie, en die bottelliggaam verwys na 'n Shuang Mao-jade-ornament. Die bottelskouer dra illustrasies van vier heilige diere: die asuurdraak, die wit tier, die vermiljoenvoël en die swart skilpad. Die bottel is vervaardig van hoëgraadse matgespuite glas. Die boks is gereliëf en warmgestempel in swart, goud en donkerrooi. Die ontwerp weerspieël die hofkultuur van die Han-dinastie.

Die Erkenning

Oor die A' Design Award in Goud

Xi Jiu Hanmi Drankverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat Xi Jiu Hanmi Drankverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. Xi Jiu Hanmi Drankverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Afmetings & Verpakking: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Etikette: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Produksietegnologie: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Ontwerpuitdaging: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Navorsing: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspirasie: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Projekduur: The project started in September 2020 in Jingdezhen and finished.
Bedryfsvloei: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Spanlede: Luo Heng