WWI Cultural Trail Gidsboek, Kaart deur Martino Spreafico

Die ontwerp WWI Cultural Trail Gidsboek, Kaart deur Martino Spreafico is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Druk- en Gepubliseerde Media Ontwerp-kompetisiekategorie.

YsterDrukwerk· 2022

WWI Cultural Trail Gidsboek, Kaart

deur Martino Spreafico

Kliënt: Emanuela Spedicato, SeTe srl

Wenner van die A' Design Award in Yster in die Drukwerk-kategorie

12,001

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #136363

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor WWI Cultural Trail Gidsboek, Kaart

WWI Kultuurroete is 'n gidsboek met 'n opvoubare kaart vir 'n bergroete in die Italiaanse Alpe. Die boek het 94 bladsye en meet 185 by 235 millimeter. 'n Papiervou op die laaste bladsy hou 'n kaart met 'n skaal van 1 tot 25000, wat oopvou tot 700 by 700 millimeter. Die agt etappes van die roete word beskryf met besonderhede oor lengte, hoogte en tyd. Ou foto's, gedigte en kort tekste roep die Eerste Wêreldoorlog in dieselfde berge op. 'n Donkergroen kleurpalet en tikmasjienstyl-lettertipes suggereer die tydperk. Stappers kan slegs die ligter kaart op die roete saamdra.

Die Erkenning

Oor die A' Design Award in Yster

WWI Cultural Trail Gidsboek, Kaart is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat WWI Cultural Trail Gidsboek, Kaart 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. WWI Cultural Trail Gidsboek, Kaart word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Afmetings & Verpakking: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Etikette: book, world war I, map, cultural trail
Produksietegnologie: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Ontwerpuitdaging: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Navorsing: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspirasie: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Projekduur: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Bedryfsvloei: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Spanlede: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari