Die ontwerp SberPay Betaaltoepassing deur Sber is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Mobiele Tegnologieë, Toepassings en Sagteware Ontwerp-kompetisiekategorie.

SilwerMobiel· 2022

SberPay Betaaltoepassing

deur Sber

Kliënt: Sber

Wenner van die A' Design Award in Silwer in die Mobiel-kategorie

33,725

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #137184

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor SberPay Betaaltoepassing

SberPay is 'n betaaltoepassing vir aanlyn- en in-toepassing-aankope. Betalings word deur die SberBank Online-toepassing voltooi, sodat kaartdata nie na winkels of vennote oorgedra word nie. Die kaartsaldo kan voor elke betaling gesien word. Eenmalige betalings, herhalende betalings en intekeninge word ondersteun, en 'n onbeperkte aantal kaarte kan gekoppel word vir latere gebruik. Die visuele taal is eenvoudig en gegrond op tipografie, 'n knoppie en 'n gradiënt. Die doel was om die behoefte om kaartbesonderhede in te voer te verwyder en om betaling vinnig en veilig te maak.

Die Erkenning

Oor die A' Design Award in Silwer

SberPay Betaaltoepassing is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat SberPay Betaaltoepassing 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. SberPay Betaaltoepassing is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Afmetings & Verpakking: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Etikette: innovation, payments, pay, acquiring, internetacquiring
Produksietegnologie: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Ontwerpuitdaging: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Navorsing: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspirasie: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Projekduur: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Bedryfsvloei: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patente: Sberbank
Spanlede: Daria Prokuda
Shishki Collective