Jinlongquan Bierverpakking deur Jin Zhang

Die ontwerp Jinlongquan Bierverpakking deur Jin Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2022

Jinlongquan Bierverpakking

deur Jin Zhang

Kliënt: InBev jinlongquan beer (Hubei) Co., Ltd

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #138718

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Jinlongquan Bierverpakking

Jinlongquan-bier hoop om 'n medium- en hoë-eindproduk bekend te stel wat nie net die lang geskiedenis van die handelsmerk kan oordra nie, maar ook verbruikers van goeie gehalte kan laat voel; ontwerpers gebruik ryk illustrasies om hop, koringare, houtwynvate, bier, waterbronne en ander elemente uit te beeld, sodat die verpakking 'n sterk bierbedryf-eienskap het; nog belangriker, die illustrasies sluit die handelsmerkbeeldsimbool van Chinese draakbeeldhouwerk in die voormalige terrein van Jinlongquan-distilleerdery in 1978 in, asook die herontwerp van logo-lettertipe en handelsmerkrooi, wat 'n sterk handelsmerkherkenning vorm.

Die Erkenning

Oor die A' Design Award in Silwer

Jinlongquan Bierverpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Jinlongquan Bierverpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Jinlongquan Bierverpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Afmetings & Verpakking: 80*250mm（jar）
Etikette: Beer, Jinlongquan, SANBU, Wuhan packaging design
Produksietegnologie: The bottle is made of iron
Ontwerpuitdaging: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Navorsing: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspirasie: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Projekduur: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Bedryfsvloei: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patente: InBev jinlongquan beer (Hubei) Co., Ltd
Spanlede: Designer: Jin Zhang
illustration: Jin Zhang