Die ontwerp Top Mercury Webwerf deur Daniel Houle is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Yster in die Webwerf en Webontwerp-kompetisiekategorie.

YsterWeb· 2023

Top Mercury Webwerf

deur Daniel Houle

Kliënt: Azuro Digital

Wenner van die A' Design Award in Yster in die Web-kategorie

23,224

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #139506

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Top Mercury Webwerf

Top Mercury is 'n webwerf wat geskep is vir 'n sosiale media-advertensie-agentskap. Die webwerf gebruik bewegingseffekte, animasies en oorspronklike illustrasies om 'n skoon en moderne estetika aan te bied. Die ontwerp is met Figma gemaak en met Webflow ontwikkel, en is ten volle responsief op alle toestelle, blaaiers en skermgroottes. Knoppies en skakels stel besoekers in staat om met die verskillende afdelings te kommunikeer. Beweging is subtiel gehou sodat die koppelvlak duidelik en maklik bly om te volg. Die webwerf het 'n omskakelingskoers van 8 persent behaal, hoër as die industriestandaard van 5 persent.

Die Erkenning

Oor die A' Design Award in Yster

Top Mercury Webwerf is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Top Mercury Webwerf 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Top Mercury Webwerf word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Afmetings & Verpakking: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Etikette: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Produksietegnologie: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Ontwerpuitdaging: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Navorsing: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspirasie: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Projekduur: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Bedryfsvloei: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Beeldkrediete: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.