Koch's Meerrettich Herhandelsmerk deur Wolkendieb Design Agency

Die ontwerp Koch's Meerrettich Herhandelsmerk deur Wolkendieb Design Agency is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2022

Koch's Meerrettich Herhandelsmerk

deur Wolkendieb Design Agency

Kliënt: KOCHS Meerrettich & Feinkost GmbH

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

27,046

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #140491

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Koch's Meerrettich Herhandelsmerk

Die leuse terug na die wortels, is tans besig om die voedselbedryf te verower. Antieke wortelgroente, wat peperwortel insluit, is tans baie gewild. Om die handelsmerk in rakke te laat herleef, het Wolkendieb die Kochs-handelsmerkidentiteit en -verpakkingsportefeulje herbekendgestel. Die logo is gemoderniseer om gewaagder en meer sigbaar te word. Die nuwe ontwerp fokus daarop om die onverwerkte natuurlike bestanddele en die skoon resepte sonder bymiddels of konserwatiewe uit te beeld. Vars van die veld reguit na die verbruiker: direk, eenvoudig en liefdevol voorberei!

Die Erkenning

Oor die A' Design Award in Silwer

Koch's Meerrettich Herhandelsmerk is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Koch's Meerrettich Herhandelsmerk 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Koch's Meerrettich Herhandelsmerk is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Afmetings & Verpakking: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Etikette: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Produksietegnologie: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Ontwerpuitdaging: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Navorsing: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Inspirasie: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Projekduur: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Bedryfsvloei: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Spanlede: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen