Broken Top Brewing Co Craft Beer Drankverpakking deur Jackie Jiabei Jiang

Die ontwerp Broken Top Brewing Co Craft Beer Drankverpakking deur Jackie Jiabei Jiang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Verpakkingsontwerp-kompetisiekategorie.

YsterVerpakking· 2022

Broken Top Brewing Co Craft Beer Drankverpakking

deur Jackie Jiabei Jiang

Kliënt: BrokenTop Brewing Co

Wenner van die A' Design Award in Yster in die Verpakking-kategorie

11,369

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #140639

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Broken Top Brewing Co Craft Beer Drankverpakking

Broken Top Brewing Co Craft Beer is 'n drankverpakkingontwerp geskep vir 'n klein-lot vakmansbierhandelsmerk wat IPA en pilsner maak. Die grafiese patroon is geïnspireer deur ou-tydse speelgoed. 'n Geïntegreerde logo pas aan by die kleurskema van elke produklyn en smelt saam met die patroon om 'n visuele illusie te skep. Die blikkies is gemaak van blou aluminium, doelgemaak om 'n diep vlootblou toon te bereik wat skaars is vir aluminiumblikkies. Uiters hoëspoed-inkstraaldruk met 'n wit ink-laag maak die grafika meer lewendig. Die standaard 211-liggaamsblik hou 12 onse.

Die Erkenning

Oor die A' Design Award in Yster

Broken Top Brewing Co Craft Beer Drankverpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Broken Top Brewing Co Craft Beer Drankverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Broken Top Brewing Co Craft Beer Drankverpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Afmetings & Verpakking: standard 211 body diameter can for 12oz beverage
Etikette: packaging, craft beer, beverage, beverage packaging, can, aluminum
Produksietegnologie: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Ontwerpuitdaging: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Navorsing: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspirasie: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Projekduur: Project started in early 2021 and finished in late September 2021 in New York City.
Bedryfsvloei: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Spanlede: Jackie Jiabei Jiang
Beeldkrediete: Not applicable