Altitude Series Wynetiket deur Yanhui Zhang

Die ontwerp Altitude Series Wynetiket deur Yanhui Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2023

Altitude Series Wynetiket

deur Yanhui Zhang

Kliënt: Wuhan Pufine Creative Technology Co., Ltd.

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

24,753

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #141117

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Altitude Series Wynetiket

Altitude Series is 'n wynetiket wat geskep is vir wyne uit die Shangri-La-streek en geïnspireer is deur die skatkaarte van avontuurverhale. Die etiket gebruik 'n hoogtekaart om die hoë hoogte en lae breedtegraad van die verbouingsgebied te weerspieël. Koördinate en hoogtesyfers dui die kwaliteit en graad van elke wyn aan. Drie kleure verwys na die plaaslike omgewing, met silwer vir sneeu, blou vir die meer en swart vir die naghemel. Effens verhewe goue koördinate maak elke graad maklik om te identifiseer. Ultravioletdrukwerk word toegepas op 'n spesiale papier met fyn geboë teksture wat lig breek.

Die Erkenning

Oor die A' Design Award in Silwer

Altitude Series Wynetiket is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Altitude Series Wynetiket 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Altitude Series Wynetiket is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Afmetings & Verpakking: Width: 90MM, height: 95MM
Etikette: Shangri-La, treasure, map, poster, wine, packaging design
Produksietegnologie: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Ontwerpuitdaging: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Navorsing: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Inspirasie: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Projekduur: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Bedryfsvloei: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Spanlede: Creative Director: Xia Ling
Designer: Wang Yang
Beeldkrediete: Creative Director: Xia Ling