Nianfenyuanjiang Gu3o Alkoholiese Drank Verpakking deur Jinhui Liang, Keyong Dong and Rui Wu

Die ontwerp Nianfenyuanjiang Gu3o Alkoholiese Drank Verpakking deur Jinhui Liang, Keyong Dong and Rui Wu is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2023

Nianfenyuanjiang Gu3o Alkoholiese Drank Verpakking

deur Jinhui Liang, Keyong Dong and Rui Wu

Kliënt: Anhui Gujing Distillery Co. Ltd

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

31,007

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #142192

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Nianfenyuanjiang Gu3o Alkoholiese Drank Verpakking

Gu30 is 'n bottel wat ontwerp is vir baijiu, 'n tradisionele Chinese spiritualie. Die ontwerp sit die Nianfenyuanjiang-produklyn voort en behou die gevestigde bottelvorm en die draakmotief. Die bottel is vervaardig van sarin, 'n helder en deursigtige materiaal, sodat die gekerfde draaktekstuur duideliker vertoon en die vloeistof binne makliker sigbaar is. Glas, plastiek, akriel en papier word in die verpakking gebruik. Keiserlike elemente herinner aan die lang brougeskiedenis van die distilleerdery. Die ontwerp beoog om die produk in die premiumsegment van die baijiu-mark te plaas.

Die Erkenning

Oor die A' Design Award in Silwer

Nianfenyuanjiang Gu3o Alkoholiese Drank Verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Nianfenyuanjiang Gu3o Alkoholiese Drank Verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Nianfenyuanjiang Gu3o Alkoholiese Drank Verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Afmetings & Verpakking: Width 15.4cm x Depth12cm x Height 28.5cm
Etikette: Baijiu, spirit, packaging
Produksietegnologie: glass, plastic, acrylic, paper
Ontwerpuitdaging: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Navorsing: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Inspirasie: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Projekduur: from 2021 to 2022, Bozhou City, Anhui Province, China
Bedryfsvloei: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Spanlede: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu