Happy Petty Troeteldierkosverpakking deur Luo Heng

Die ontwerp Happy Petty Troeteldierkosverpakking deur Luo Heng is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2023

Happy Petty Troeteldierkosverpakking

deur Luo Heng

Kliënt: Shenzhen Megacombine Technology Co., Ltd

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

13,424

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #144363

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Happy Petty Troeteldierkosverpakking

Happy Petty is 'n verpakkingsontwerp vir kattekos. Die reeks gebruik ses geïllustreerde karakters, en elke karakter stem ooreen met 'n ander tipe kattekos. Kleredrag, kleure en grafiese elemente verander van een karakter na die volgende, sodat elke verpakking 'n kenmerkende persoonlikheid het. Die karakters is geïnspireer deur figure uit bekende skilderye en deur modesterre. Helder kleure word gebruik om aandag te trek en om weg te beweeg van tradisionele troeteldierkosverpakking. Die ontwerp is daarop gemik om die naasbestaan van moderne mense en hul troeteldiere uit te druk.

Die Erkenning

Oor die A' Design Award in Brons

Happy Petty Troeteldierkosverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Happy Petty Troeteldierkosverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Happy Petty Troeteldierkosverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Afmetings & Verpakking: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Etikette: Cat Food, Pet, Happy Petty
Ontwerpuitdaging: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Navorsing: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspirasie: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Projekduur: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patente: Copyright：Shenzhen Megacombine Technology Co., Ltd
Spanlede: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Beeldkrediete: Copyright：Shenzhen Megacombine Technology Co., Ltd