Portal Beoplay Advertensieveldtog deur Kutuko Studio

Die ontwerp Portal Beoplay Advertensieveldtog deur Kutuko Studio is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Platinum in die Rolprent-, Video- en Animasie-ontwerp-kompetisiekategorie.

PlatinumRolprent· 2023

Portal Beoplay Advertensieveldtog

deur Kutuko Studio

Kliënt: Kutuko Studio SL

Wenner van die A' Design Award in Platinum in die Rolprent-kategorie

2,488,529

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #144874

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Portal Beoplay Advertensieveldtog

Dit is 'n veldtog om sy Beoplay Portal-koptelefoon te bevorder. Die streamers het die produksie gedeel om dit viraal te maak. Onder die eis Klank wat jou wêreld vorm, moes hulle 5 scenario's skep wat verwys na kategorieë van die videospeletjiebedryf. Behalwe dat dit 'n groot visuele impak gehad het, is die ervaring verhef tot 'n kompetisie vir die ligging van fetisjvoorwerpe wat in elke raam versteek is. Die span is gekonfronteer met 'n multi-scenario-ontwerp waarin die protagonis die produk en die ervaring van die gebruik daarvan was.

Die Erkenning

Oor die A' Design Award in Platinum

Portal Beoplay Advertensieveldtog is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. Portal Beoplay Advertensieveldtog toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. Portal Beoplay Advertensieveldtog is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Afmetings & Verpakking: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Etikette: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Produksietegnologie: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Ontwerpuitdaging: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Navorsing: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspirasie: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Projekduur: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Bedryfsvloei: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patente: Kutuko Studio SL
Spanlede: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Beeldkrediete: Boutique Visual Kutuko Studio, Beoplay Portal, 2022