Tsingtao 9 Degrees Bierverpakking deur Jin Zhang

Die ontwerp Tsingtao 9 Degrees Bierverpakking deur Jin Zhang is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2023

Tsingtao 9 Degrees Bierverpakking

deur Jin Zhang

Kliënt: Tsingtao Beer

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

18,712

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #144952

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Tsingtao 9 Degrees Bierverpakking

Tsingtao Beer is een van die bekendste bierhandelsmerke in China. Op grond van die uitlig van die handelsmerk, moet die handelsmerkkant die plaaslike kenmerke van elke provinsie toon. Die ontwerper gebruik Hubei se mees verteenwoordigende "Yellow Crane Tower" om die plaaslike kenmerke te wys. Daarbenewens het Xiangyun, Crane en die bottelnek "Phoenix Feather" (Hubei is baie lief vir Phoenix) maak die hele prentjie meer buigsaam; Beklemtoon terselfdertyd die "9 grade", die grootste verkoopspunt van die produk, om verkope effektief te bevorder.

Die Erkenning

Oor die A' Design Award in Brons

Tsingtao 9 Degrees Bierverpakking is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Tsingtao 9 Degrees Bierverpakking 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Tsingtao 9 Degrees Bierverpakking bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Afmetings & Verpakking: Width 65mm x Depth 65mm x Height 265mm
Etikette: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Produksietegnologie: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Ontwerpuitdaging: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Navorsing: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspirasie: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Projekduur: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Bedryfsvloei: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patente: Intellectual property/patents/copyrights owned by Tsingtao Brewery