Luckin 2.0 Drupkoffie-verpakking deur Tiger Pan

Die ontwerp Luckin 2.0 Drupkoffie-verpakking deur Tiger Pan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Silwer in die Verpakkingsontwerp-kompetisiekategorie.

SilwerVerpakking· 2023

Luckin 2.0 Drupkoffie-verpakking

deur Tiger Pan

Kliënt: Lucky Coffee Technology (China) Co., Ltd.

Wenner van die A' Design Award in Silwer in die Verpakking-kategorie

43,871

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #148015

Besoek Webwerf Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Luckin 2.0 Drupkoffie-verpakking

Luckin 2.0 is 'n reeks drupkoffie-verpakkings wat vir vyf koffievariëteite geskep is. Elke boks is geïllustreer met die oorsprong van sy bone, insluitend Afrika en Yunnan in China. Plaaslike plante en diere is geteken om 'n natuurlike toneel voor te stel. Vyf helder kleurskemas onderskei die variëteite en help die bokse om op die uitstalrak uit te staan. Die uitleg is direk en eenvoudig, met duidelike produkinligting in plaas van lang slagspreuke. Die bokse word vervaardig met vierkleurdrukwerk, mat swart warmstempeling en 'n mat silwer etiket.

Die Erkenning

Oor die A' Design Award in Silwer

Luckin 2.0 Drupkoffie-verpakking is 'n wenner van die A' Design Award in Silwer, 'n buitengewoon prestigieuse erkenning wat toegeken word aan topklas-, pragtige en indrukwekkende ontwerpe. Wenners in Silwer is geweldig briljante en uiters kreatiewe werke wat die uitstaande kundigheid, talent en skerpsinnigheid van hul ontwerpers illustreer. Daar word verwag dat Luckin 2.0 Drupkoffie-verpakking 'n wonderlike vertoonstuk is wat merkwaardig professioneel en diepgaande innoverend is. Hierdie ontwerp wat die A' Design Award in Silwer gewen het, is 'n hoogs noemenswaardige, bewonderde uitvinding wat die grense van kuns, wetenskap, ontwerp en tegnologie bevoordeel en uitbrei. Luckin 2.0 Drupkoffie-verpakking is 'n wyd beny skepping wat begeertes oproep, positiewe gevoelens bring en verbasing en verwondering wek.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Afmetings & Verpakking: Width 75mm x length 110mm x height 125mm
Etikette: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Produksietegnologie: Four color printing. Logo hot stamping of matte black. Matte silver label.
Ontwerpuitdaging: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Navorsing: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspirasie: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Projekduur: The project lasts 2 months, designed in Shenzhen.
Bedryfsvloei: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patente: Copyrights belongs to Tiger Pan
Spanlede: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Beeldkrediete: Tiger Pan